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Blair Upper Cervical Chiropractic Technique

The purpose of the Blair Upper Cervical Chiropractic technique is not to diagnose or treat diseases or conditions, but to analyze and correct vertebral subluxations in an accurate, precise and specific manner to allow the body’s intelligence (see chiropractic philosophy), to mend, repair and maintain health from within.


The Blair Upper Cervical Chiropractic Technique is a specific system of analyzing and adjusting the upper cervical vertebrae of the spinal column. These vertebrae can misalign in such a way as to interfere with the brainstem and spinal cord as they exit through the floor of the skull into the neural canal. Special attention is given to the first two cervical vertebrae, the atlas and axis, as they are the most freely moveable vertebrae in the spinal column and the ones most commonly misaligned.

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The nervous system controls and regulates all parts and functions in the body. When there is nerve interference, also known as a subluxation, your body loses the ability to properly self-regulate and heal itself. The result of the subluxation can be pain and illness.


Blair Upper Cervical care is a highly specialized system of locating and correcting this nerve interference in the spine, also known as a subluxation, where we can specifically correct one area of the spine to allow the rest of the spine to become healthy and stable again, significantly reducing the amount of adjusting and intervention.


The Blair Chiropractic society is committed to the promotion, advancement and quality control of the Blair Chiropractic technique amongst it practitioners, instructors, students and community.

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Chiropractor Of The Year – Dr. Jake Hollowell

Chiropractor Of The Year – Dr. Jake Hollowell

Dr. Jake Hollowell was born in Oakland California, and raised in Kitty Hawk, North Carolina. From an early age he was interested in anatomy, biology, and health. Destiny struck when he was introduced to chiropractic for the first time while playing high school football. Dr. Jake quickly fell in love with the science, art, and philosophy of chiropractic and soon after enrolled in Life University in Marietta, GA for pre-chiropractic studies.

Longing to return to the left coast he decided to transfer to Life Chiropractic College West in the Bay Area where he completed his Doctor in Chiropractic. After a short stint working as full spine chiropractor, Dr. Jake began studying the Blair Technique under the legendary Dr. Thomas Forest.

Realizing the Blair Technique would be very challenging to learn on his own, he somehow eventually convinced Dr. Forest to bring him on as an upper cervical doctor in his clinic. A few years later Dr. Jake was offered a position to run a clinic in Trapani, Sicily. 

It was his dream to travel and see the world, and he quickly jumped at the opportunity. While in Sicily, two very important thing happened that would change his life forever. First this is where he met his wife Patricia, and second where he was introduced to a new form of imaging called Cone Beam Computed Tomography, or CBCT for short.

This new technology became his passion, and he began teaching other chiropractors how to analyze the upper cervical misalignment in true 3D. Then the travel bug hit again, and Jake and his wife Patricia decided to pack up and move to her home country of Brazil. Dr. Jake currently lives and practices on the island of Florianópolis in the southern region of Brazil. In July of 2017, Patricia gave birth to their first and only son Oliver (and potential future Blair chiropractor!) When he is not in the office checking and correcting spines or teaching the Blair technique, he enjoys the island life with plenty of surfing, sun, and relaxation.


Teaching and research of the Blair Technique has been continued since Dr. Blair’s passing by the William G. Blair Chiropractic Society, Inc., a 501 (c) (3) qualified Texas non-profit corporation which credentials instructors, sponsors research, and holds annual educational conferences. The Blair curriculum is currently divided into four courses of two days each. Research projects to date have focused primarily on inter-observer reliability studies of measurements and perceptual judgments made on Blair Cervical Series spinographs.